Zimbabwean firms in the agribusiness industry will this year exhibit at the world’s biggest fruit and veggies fair, Macfruit 2021, scheduled to run from 7-9 September 2021 in Rimini, Italy.
A virtual conference last week, dubbed Macfruit Agribusiness Forum for Zimbabwe highlighted business opportunities in the fresh produce sector and mobilised Zimbabwean firms to exhibit at Macfruit 2021.
Being the largest global trade fair for the fruit and vegetable industry, it draws its participants from leading markets across the world. The fair can unlock potential for Zimbabwe’s agro-based economy.
Zimbabwe’s premier trade promotion body ZimTrade chief executive Allan Majuru, said there currently is a drive to grow exports from the horticulture sector as well as diversifying output and markets.
“The event taking place in September, therefore, provides an opportunity for Zimbabwean exporters to expand their network of business contacts and enter new markets, particularly Italy,” Mr Majuru said.
He said participating firms will also link up with suppliers, some of which participated in the virtual agribusiness forum, of raw materials and other machinery necessary to grow their operations.
Last week’s agribusiness virtual forum was organised by the Zimbabwe-Italy Friendship Association with support from ZimTrade and the Confederation of Zimbabwe Industries (CZI).
The association seeks to promote trade and economic cooperation between the two countries.
“Macfruit 2021 will provide opportunities to strengthen bilateral trade between Zimbabwe and Italy and grow the country’s exports through direct market access for local farmers,” Mr Majuru said.
The ZimTrade is on record saying horticulture has the potential to contribute to the transformation of the domestic economy given the high demand for fresh produce from the Southern African country.
The horticulture industry is one of the sectors with the highest potential to generate the much needed foreign currency.
The country’s horticulture produce includes citrus fruits, flowers, peas, berries and macadamia.